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deMAURIAC is a women-owned, fiduciary financial planning firm, founded and led by Marigny deMAURIAC, CFP®. Choose the press kit you need: the firm, or the founder.
The Firm
Certified Financial Planning™
The women-owned, fee-only fiduciary firm built for life's biggest transitions. Who we are, what clients can expect, and our commitments.

The Founder
Financial Feminist
Advocate for women's economic mobility and financial independence. Approved bios, fast facts, headshots, and press features.
View the founderHow rare is a firm like deMAURIAC?
Choosing deMAURIAC means choosing one of the rarest investment advisory firms in existence: 100% women-owned, fully independent, and certified by the Women's Business Enterprise National Council (WBENC). Fewer than an estimated 2% of investment advisory firms worldwide are 100% women-owned. Here is exactly how we arrive at that number.
~20,483
Total U.S. registered advisory firms
15,870 SEC-registered + ~4,613 state-registered
~2,520
Estimated women-owned firms
Applying the 12.3% female-ownership rate of record
~400
Truly independent firms with majority women ownership
After removing PE-backed, bank/insurance-owned, and aggregator-affiliated firms
150–200
Estimated in the world
100% women-owned and WBENC-certified. deMAURIAC's category.
deMAURIACSources: IAA Investment Adviser Industry Snapshot (2025); SEC Investment Adviser Statistics (2024); NASAA (2024); female-owned RIA share dataset (2023); WBENC. No regulatory body publishes this exact count - the 150–200 figure is a reasoned estimate from deMAURIAC's ongoing research initiative.
We start with the total population of U.S. registered investment advisory firms. We then apply the documented female-ownership rate to estimate how many are women-owned. From that subset, we remove firms backed by private equity, banks, insurance companies, or large aggregators, because those structures dilute true independence. What remains are firms that are both majority women-owned and fully independent. We then narrow further to 100% women-owned firms, and cross-reference with WBENC certification, the national standard for women-owned business verification. The result: 150 to 200 firms out of roughly 20,500, or fewer than an estimated 2%.
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Women & money - the gap
By 2030, women are projected to control $34 trillion in U.S. financial assets - yet they remain dramatically underrepresented among the advisors and firm owners managing it.
$34T
Projected U.S. financial assets controlled by women by 2030
23.8%
Of CFP® professionals are women - a record high (Dec. 2025)
26%
Of practicing financial advisors are women (2026)
61–66¢
Earned by women advisors per $1 earned by male peers
<15%
Women in senior financial-services leadership roles
+5 yrs
Longer average lifespan vs. men, raising the stakes of the wealth transfer
Sources: McKinsey & Company; CFP Board Annual Report (Dec. 2025); AdvizorPro Advisor Demographics Report (2025); U.S. Dept. of Labor / BLS.
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Our Pledge
We answer to no shareholders
No private equity firm
No board of directors
Only you.
WBENC-certified, bound by fiduciary duty, and fiercely independent. Advice unclouded by outside influence. Driven entirely by your success.
Your next chapter deserves a partner whose only commitment is helping you write it well.