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The deMAURIAC Press Room

deMAURIAC is a women-owned, fiduciary financial planning firm, founded and led by Marigny deMAURIAC, CFP®. Choose the press kit you need: the firm, or the founder.

How rare is a firm like deMAURIAC?

One of an estimated 150 to 200 firms of our kind in the world.

Choosing deMAURIAC means choosing one of the rarest investment advisory firms in existence: 100% women-owned, fully independent, and certified by the Women's Business Enterprise National Council (WBENC). Fewer than an estimated 2% of investment advisory firms worldwide are 100% women-owned. Here is exactly how we arrive at that number.

01

~20,483

Total U.S. registered advisory firms

15,870 SEC-registered + ~4,613 state-registered

02

~2,520

Estimated women-owned firms

Applying the 12.3% female-ownership rate of record

03

~400

Truly independent firms with majority women ownership

After removing PE-backed, bank/insurance-owned, and aggregator-affiliated firms

04

150–200

Estimated in the world

100% women-owned and WBENC-certified. deMAURIAC's category.

deMAURIAC

Sources: IAA Investment Adviser Industry Snapshot (2025); SEC Investment Adviser Statistics (2024); NASAA (2024); female-owned RIA share dataset (2023); WBENC. No regulatory body publishes this exact count - the 150–200 figure is a reasoned estimate from deMAURIAC's ongoing research initiative.

We start with the total population of U.S. registered investment advisory firms. We then apply the documented female-ownership rate to estimate how many are women-owned. From that subset, we remove firms backed by private equity, banks, insurance companies, or large aggregators, because those structures dilute true independence. What remains are firms that are both majority women-owned and fully independent. We then narrow further to 100% women-owned firms, and cross-reference with WBENC certification, the national standard for women-owned business verification. The result: 150 to 200 firms out of roughly 20,500, or fewer than an estimated 2%.

As Seen In

Business Insider
Yahoo Finance
Voice of America
Tearsheet
CityBusiness Women of the Year
The Balance
FemFounder
Enterprising Women of the Year 2025

Women & money - the gap

Women are the market. The industry has not caught up.

By 2030, women are projected to control $34 trillion in U.S. financial assets - yet they remain dramatically underrepresented among the advisors and firm owners managing it.

$34T

Projected U.S. financial assets controlled by women by 2030

23.8%

Of CFP® professionals are women - a record high (Dec. 2025)

26%

Of practicing financial advisors are women (2026)

61–66¢

Earned by women advisors per $1 earned by male peers

<15%

Women in senior financial-services leadership roles

+5 yrs

Longer average lifespan vs. men, raising the stakes of the wealth transfer

Sources: McKinsey & Company; CFP Board Annual Report (Dec. 2025); AdvizorPro Advisor Demographics Report (2025); U.S. Dept. of Labor / BLS.

Certifications & Standards

Certified Financial Planner Board of Standards logo
Certified Financial Planner
WBENC Certified Women-Owned logo
Certified Women-Owned

Our Pledge

We answer to no shareholders

No private equity firm

No board of directors

Only you.

WBENC-certified, bound by fiduciary duty, and fiercely independent. Advice unclouded by outside influence. Driven entirely by your success.

Your next chapter deserves a partner whose only commitment is helping you write it well.